About us

LAQLOUR PERFUME

Where scent gets character

LAQLOUR wasn't born from a marketing strategy, but from a passion. A passion for fragrance, for simplicity, for true quality. Founded in 2025 by a collective of young entrepreneurs with a clear vision: perfume had to be different. Purer. More accessible. More authentic.

In a world where bottles are flaunted with gold and prices are driven by advertising, LAQLOUR chose a different path. No glitter, no illusion – but a scent that touches, genuine, and stylish. We quickly discovered that the essence of perfume was lost in the luxurious appearance. What matters is not the packaging – but what's inside.

We choose substance over appearance.
Every fragrance at LAQLOUR is carefully crafted, from raw material to finished product. No unnecessary elements, no artificial embellishments. Our bottles are sleek, functional, and consciously designed to put the fragrance center stage. It's not the packaging that tells the story—the scent does.

Marketing budgets? We'd rather leave them aside. Instead of pouring money into campaigns and slogans, we invest in our community. Our customers are our ambassadors. Through word of mouth and social media, LAQLOUR grows step by step—not by shouting, but by speaking with substance.

Affordable, but without compromises.
LAQLOUR aims to bring luxury without elitist appeal. Our perfumes are crafted from premium ingredients, with the finesse you expect from a high-end fragrance. The only thing missing is unnecessary expense—not quality.

We care about more than just fragrance. Sustainability is a given for us. Recyclable packaging, responsible choices in ingredients and production: we do what it takes to combine beauty with responsibility.

LAQLOUR isn't a trend brand. It's a movement. A redefinition of what perfume should be: personal, honest, pure.

LAQLOUR. Less facade. More feeling.